Success Story

SHAHBAZ TRADING GROUP

Bilingual ecommerce design and product experience for a China to UAE commodity trader with 400+ products across Arabic and English

Commodity TradingChina to UAEMulti Currency Bilingual TradingThree tier proposal architecture delivered
WebsiteWhatsApp
400+ Products
Catalog Scope
Arabic + English
Bilingual Discipline
CNY + + USD
Multi Currency Display
Bilingual
Design Mandate
Trading
Industry Context
The Challenge

Bilingual ecommerce design that supports Arabic and English audiences carries discipline most ecommerce templates flatten. The Arabic side is not a translated English page. The product experience has to respect right to left reading, Arabic typography weight, and the cultural cadence of how Arabic shoppers actually browse. The English side has its own cadence. Both have to read as native to the audience that uses them.

The Solution
01

Bilingual Native Design

Arabic and English sides each native to their audience

The Arabic experience runs right to left with Arabic typography discipline. The English experience runs left to right with its own register. Neither is a translation of the other. Both are native to their audience.

02

Multi Currency Display Discipline

CNY, AED, USD display tuned to buyer expectation

Currency display matches the audience side. UAE buyers see AED first. China side buyers see CNY context. International buyers see USD. The display respects buyer context without forcing currency conversion friction.

03

Product Experience For 400+ Products

Catalog browsing built for the actual SKU depth

400+ products organized so the buyer finds what they need without overwhelming the browsing experience. Category navigation, search, and filtering all tuned to commodity trading buyer behavior.

04

Three Tier Design Scope

Design scoped across three platform tiers

The bilingual design work scoped across three platform tiers. Managed platform tier, headless commerce tier, and full custom tier each carry their own design discipline.

Implementation

Bilingual design as the foundation

Arabic and English ecommerce design have different rules. Right to left typography. Arabic font weight. Cultural browsing cadence. The Arabic experience was designed as a native experience, not as a translated English page. Same for the English side. Both audiences arrive at a site that reads native to them.

Multi currency display tuned to context

CNY, , USD currency display tuned to the audience context. UAE buyers see first with optional secondary currencies. China side buyers see CNY context. International buyers see USD. Currency conversion handled at the platform level so the buyer never feels the translation seam.

Product experience across 400+ SKUs

Commodity trading catalogs with 400+ SKUs need browsing discipline that respects how trading buyers actually shop. Category navigation, search behavior, and filtering all tuned to that buyer reality. The catalog reads as scaled rather than overwhelming.

Results & Proof
What ChangedBeforeAfter
Bilingual experienceTranslated English page assumptionArabic and English native experiences
Currency displaySingle currency defaultCNY, , USD tuned per audience
Catalog browsing400+ products without navigation disciplineBrowsing tuned to commodity trading buyer behavior
Bilingual experience
Before
Translated English page assumption
After
Arabic and English native experiences
Currency display
Before
Single currency default
After
CNY, , USD tuned per audience
Catalog browsing
Before
400+ products without navigation discipline
After
Browsing tuned to commodity trading buyer behavior

Bilingual ecommerce design work rewards the discipline of building each side as native rather than translating one side into the other. Shahbaz Trading Group asked for that discipline across Arabic and English buyer audiences. The design carried both language sides and all three currencies as one coherent operation, so the buyer experiences one site across language and currency.

What's Next

The bilingual design framework supports the trading operation across whichever tier of the three tier proposal lands. The Arabic and English native experiences continue carrying the buyer across multi currency reality without translation seams.

your turn

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4+brands built · all ranking
73K+monthly client revenue · aed
60days to category #1
Dhs0ad spend on AI visibility
6yrlongest client retention
4+brands built · all ranking
73K+monthly client revenue · aed
60days to category #1
Dhs0ad spend on AI visibility
6yrlongest client retention